This is not only

A campaign

This is a challenge that Europe can rise to.

“In Europe we have the opportunity to improve our health by increasing the consumption of fruit and vegetables.”

The WHO recommends at least 400 g of fresh fruit and vegetables daily. But in the EU, the average consumption does not reach 350 g/day, and in countries such as Germany, France or Spain, more than half of the population does not reach that minimum, something that not only affects our health: it also impacts the environment and puts the future of the European agricultural model at risk.

That is why +Broccoli, Artichoke from Spain and Fraises de France, decided to join forces to launch this campaign and take on the challenge of changing the habits of Europeans to achieve a healthier and more sustainable future with broccoli, artichokes and strawberries from Europe.

These are objectives that match the high standards of our products.

FRANCE

• Improve the recognition of French and European strawberries by 13.04%.
• Connect with more than 25.6 million people interested in healthy lifestyle habits.

How?

Acting from within homes, addressing those who shop, cook and educate. Because when a family eats better, everything changes.

We want  to transform the eating habits of Europeans from within, encouraging them to eat more fruit and vegetables every day, and to follow a healthier lifestyle, to prevent diseases such as diabetes, cancer or childhood obesity. Empower those who influence household nutrition, such as parents,  young people and wellness influencers.

All to create an environment where healthy is easy, tasty and the norm.

A real and lasting change in the way Europe feeds itself, which we want to achieve locally, close to home, in European households.